Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

The definitive story of Irish cycling champion Sean Kelly, told in two parts. Part one details his amateur career, victory in the Milk Race, and his successes in prestigious meets like the Paris-Roubaix, Milan San-Remo and Liege-Bastogne-Liege. Part two focuses on his Tour de France experiences, including action and insights into all his stage wins and four Green Jerseys.

Superbly photographed, this beautifully crafted volume presents Cortina s most recent interior projects and unique furniture pieces. Cortina s design inspirations range from Mayan artifacts to cubism, twentieth-century modernist art and architecture, Mexico s unique arts and crafts heritage, and natural and archaeological environments. Her unique approach to design, shaped by the visions of Mexican masters such as Diego Rivera and Luis Barragan, seeks to consolidate European and modernist influences with Mexico s own arts and crafts heritage in pieces characterized by luxurious materials like tropical wood, stone, textured metal, and rich textiles sourced both locally and worldwide. Her designs are known for mixing Mexican antiquities, bespoke artisan-made pieces, and contemporary artworks and for her exquisitely rendered and sculptural pieces in bronze, obsidian, and quartz. This volume will present Cortina s blend of Old World sophistication and Mexican flair, which has affirmed her position as an arbiter of taste among the country s elite; her aesthetic reflects the cosmopolitan nature of contemporary life in Mexico. Cortina s recent projects range from Cabo San Lucas vacation homes for tech and finance giants to a new penthouse suite at the Sebastian resort in Vail, Colorado, luxury apartments in New York, and monumental homes in Mexico City.

In a practice spanning nearly two decades, Jose Dávila has created an expressive body of work that explores the visual tropes and iconic symbols of art, architecture, and urban design. Initially trained as an architect and self-educated as a visual artist, Dávila creates sculptures, installations and photographic works that simultaneously emulate, critique, and pay homage to 20th-century avant-garde art and architecture, referencing artists and architects from Luis Barragán to Josef Albers and Donald Judd. Humor and melancholy co-mingle in works that often explore the tension between industrial and organic materials and the forces of compression and balance. This monograph assesses the full scope of Dávila’s practice in all media for the first time, and includes texts attesting to the historical and social dimensions of Dávila’s art. Essays address the artist’s early pieces, his exercises on balance, sculpture, graphics and paintings, and his works in public space.

a book of poems heres a preview Funnel from the sky There is this funnel coming from the clouds in the sky . It's big and black. This funnel from the sky is dangers. This funnel is coming to your state soon.

In recent years, much work has been put into creating programming languages that embody a blend of many of the most admired characteristics of their predecessors. One such language is D, which provides developers with the speed of languages such as C and C++ combined with the power and flexibility of languages such as Ruby and Python.

Learn to Tango with D introduces you to the powerful D language, with special attention given to the Tango software library. A concise yet thorough overview of the language's syntax and features is presented, followed by an introduction to Tango, the popular general-purpose library you'll find invaluable when building your D applications.

Authored by prominent D developers Kris Bell, Lars Ivar Igesund, Sean Kelly, and Michael Parker, this book supplies not only the knowledge required to begin building your own D applications, but also the insight these authors have acquired due to their extensive experience working with and participating in the development of the D language. What you'll learn Gain a solid understanding of the D programming language and the companion Tango library. How to leverage the open source Tango library to build robust cross-platform applications. Why the combination of D and Tango can be the best option for your next application. Who is this book for?

Programmers wishing to learn more about the D language and the Tango library.

The stories of lifesaving wilderness rescues by a Bloodhound, his handler and Native American partner. The details are taken from notes kept by the author in a diary. Kelly, a published author, offers the details of these rescues as well as some of his other internationally published short stories and poems.

A carefully crafted, highly readable bigraphy of General Sherman, written by the famous British military writer.

A carefully crafted, highly readable bigraphy of General Sherman, written by the famous British military writer.

Anxiety sufferers, as well as the health professionals and loved ones who support them, are often unaware of the extent of their struggles. Family and friends misunderstand anxious people, believing they are lazy or lack initiative. Patients seek treatment for the symptoms of anxiety again and again, never addressing the underlying reasons for their disorder. This book covers the complexity of anxiety in everyday life, as well as its effect on happiness and achievement, told through the experiences of anxiety sufferers across life stages, from childhood through retirement years. The author uses scientific literature and over forty years of clinical experience to describe the major anxiety disorders and to illuminate the scope of the condition's form and effects. For anxiety sufferers, as well as their family members and medical professionals, this book provides solutions for dealing with anxiety before it becomes too overwhelming.

A musical genre as tough and hard as the Canadian Shield. Canada has produced many successful proponents of the genre known as heavy metal, which grew out of the hard rock of the 1970s, exploded commercially in the 1980s, and then petered out in the 1990s as grunge took over, only to rise to prominence once again in the new millennium. The road to Canadian musical glory is not lined with the palm trees and top-down convertibles of the Sunset Strip. It is a road slick with black ice, obscured by blizzards, and littered with moose and deer that could cause peril for a cube van thundering down a Canadian highway. Drawing on interviews with original artists such as Helix, Anvil, Coney Hatch, Killer Dwarfs, Harem Scarem, and Honeymoon Suite, as well as prominent journalists, VJs, and industry insiders, we relive their experiences, motivations, and lifestyles as they strove for that most alluring of brass rings – the coveted record deal. It’s a new perspective on the dreams of musicians shooting for an American ideal of success and discovering a uniquely Canadian voice in the process.

Recent educational reforms have promoted accountability systems which attempt to identify teacher effects on student outcomes and hold teachers accountable for producing learning gains. But in the complex world of classrooms, it may be difficult to attribute ''success'' or ''failure'' to teachers. In this timely collection, leading education scholars challenge market-based models of school improvement and argue that merely holding teachers accountable for scores on end-of-the-year exams will not lead to educational improvement. The authors show why, in addition to test performance, a close examination of instructional processes and school context are needed in order to truly understand teacher effects and improve learning in our nation's classrooms.

Imagine Yourself Well: Better Health through Self-Hypnosis is a remarkable view of hypnotherapy as a scientifically recognized treatment art. Based upon their extensive practice and clinical research in therapeutic hypnotic techniques, the authors have constructed an effective handbook articulating the therapeutic use of hypnosis by depicting word-for-word what transpires during a session. The fascinating series of carefully worded transcripts of hypnotic exercises will enable the reader to correct specific self-destructive habits (e.g., overeating and smoking), common psychological problems (insomnia and various phobias), chronic physical conditions (arthritis, back pain, high blood pressure, and migraine headaches), and performance anxieties (athletics and public speaking). The theory underlying clinical practice, including the key point that all hypnosis involves self-hypnosis, is explained in lay terms, and each exercise is grounded in sound cognitive, behavioural, or psychodynamic principles.